California agriculture is the envy of the world, creating an abundance of safe, healthy and affordable food while caring for the land and environment. Farming and ranching are facing unprecedented challenges from insufficient water, labor and housing resources; damage from fires and pests; and disadvantages from foreign competition and regulation.

Treasure Our Farms educates, engages and informs local communities about the value and beauty of local agriculture in California. Our mission is to broadcast information about farming and ranching by sharing inspirational stories to educate and diffuse misinformation. Our targeted media campaigns will create closer relationships with consumers to maintain our ability to grow food for the state and our world.